About Giorgio Armani

  • Category: Business
  • Words: 1493
  • Grade: 100
Giorgio Armani Profile
DATE AND PLACE OF BIRTH        July 11th, 1934 in Piacenza, Italy        
WORK ADDRESS        Via Borgonuovo, 21, 20121 Milan (Italy) Tel. +39 02 723181 - Fax +39 02 72318452        
EDUCATION        High School and 2 years at University Faculty if Medicine        

Work Experience
1957-64        Buyer for La Rinascente department store.        
1964-70        Fashion Designer for HITMAN, Nino Cerruti's men's clothing company.        
1970        Freelance fashion designer for various companies.        
1975        Together with Sergio Galeotti, he founded GIORGIO ARMANI S.p.A. and he created his own label of men's and women's ready-to-wear clothing. Other labels: GIORGIO ARMANI JUNIOR GIORGIO ARMANI INTIMO (men's and women's underwear) GIORGIO ARMANI ACCESSORIES (shoes, ties, hats, gloves, umbrellas, head squares, scarves, small leather goods, belts, bags, jewelry, socks, and glasses).        
1981        EMPORIO ARMANI and ARMANI JEANS are created.        
1982        Armani becomes the first fashion designer since Christian Dior to appear on the cover of "Time", the most prestigious weekly news magazine in the world.        
1982        Launch of ARMANI women's perfume.        
1984        Launch of ARMANI men's fragrance.        
1984        Launch of NOTTURNO telephone, manufactured by ITALTEL.        
1987        Launch of GIORGIO ARMANI OCCHIALI.        
1987        Launch of GIORGIO ARMANI CALZE.        
1991        Launch of A/X: Armani Exchange.        
1992        Launch of GIO' women's perfume.        
1995        Launch of ACQUA DI GIO' women's perfume.        
1995        GIORGIO ARMANI NEVE (Snow) and GIORGIO ARMANI GOLF are created.        

Awards
1979        NEIMAN MARCUS Award.        
1980        Winner of CUTTY SARK. Award for the International Top Men's Fashione Designer.        
1981        G.Q. Magazine Men's Style Award for best fashion designer. Winner of CUTTY SARK. Award for the International Top Men's Fashione Designer.        
1982        AMBROGINO D'ORO from Municipality of Milan.        
1983        Gold Medal from Municipality of Piacenza. Council of Fashion Designers of America (CFDA) INTERNATIONAL DESIGNER AWARD.        
1984         L'OCCHIO D'ORO as Best Designer for his Spring/Summer Collectrion. Winner of CUTTY SARK. Award for the International Top Men's Fashione Designer.        
1985        First Designer Laureate of the CUTTY SARK Men's Fashion Award.        
1986.        GRAND'UFFICIALE DELL'ORDINE AL MERITO DELLA REPUBBLICA, Italy's Highest Government Award. Winner of CUTTY SARK. Award for the International Top Men's Fashione Designer. L'OCCHIO D'ORO as Best Designer for his Spring/Summer Collectrion. OCCHIOLINO D'ORO as Best Designer for his Autumn/Winter Collection.        
1987        GRAN CAVALIERE DELLA REPUBBLICA (Italian Government Award). Winner of CUTTY SARK. Award for the International Top Men's Fashione Designer. L'OCCHIO D'ORO as Best Designer for his Spring/Summer Collectrion. OCCHIOLINO D'ORO as Best Designer for his Autumn/Winter Collection. LIFETIME ACHIEVEMENT AWARD for men's wear given by the CFDA.        
1988        L'OCCHIO D'ORO as Best Designer for his Autumn/Winter Collection. CHRISTOBAL BALENCIAGA Award, Madrid, Spain, as Best International Designer. MEDIA KEY Award for Armani Perfume commercial directed by Martin Scorsese.        
1989        WOOLMARK AWARD, New York. SENKEN AWARD, Japan. PUBBLICITÀ E SUCCESSO Award for Armani Jeans commercial.        
1990        Award from People for the Ethical Treatment of Animals, Washington D.C.        
1991        Honorary Doctorate from the Royal College of Art.        
1992        WOOLMARK AWARD, N.Y., USA for best New International Menswear Collection. FIORINO D'ORO, Florence, for promoting Made in Italy image.        
1993        Honorary nomination from Brera Academy, Milan. AGUJA DE ORO Award, Madrid, Spain as Best International Designer. TELVA TRIUNFADOR Award, Madrid Spain as Best Designer of the year.        
1994        L'OCCHIO D'ORO as Best Italian Designer of the year. LIFETIME ACHIEVEMENT AWARD for the Arts and Fashion given by NIAF (National Italian American Foundation).        

Art and industry
I'm not a pure artist
The state of things
Art and industry.
Fashion, for those who create it, is an art form. In my opinion it is also a very sever discipline, without which it is impossible to convince millions of people all over the world that you have the right idea, in terms of both aesthetics and business. Making fashion means being creative, but it also means paying close attention to the industrial and commercial sides of the operation. A dress is not a painting to be hung on a wall, it is something which people non only should desire, but should also be able to wear, with pleasure, to live better.
I'm not a pure artist.
I'm not interested in sitting in front of a table cogitating marvellous creations as if they should be displayed in a museum. And I am not an angry radical, at war with all that which can be worn with ease and pleasure. I try to stay in touch with reality, to respond to needs without being dominated by them. I want to channel my creativity toward that which can be of use to the men and women of today. I want to interpret fashion, to make it comprehensible, friendly, confidential, to bring men and women closer to the concept of elegance, in total respect for their personality and for the times in which they live. I am always interested in the thoughts and motivations of my neighbour.
The state of things.
Before each collection, I stop to reflect. I stop to examine the state of things: the problems and discomforts I see each time I watch the news on television, the impact of a film, of people I have met, the realities which seeth across the pages of newspapers, scandals, manias. Everything that touches our lives, everything that is bubbling beneath the surface of the everyday world. I try to sum it all up, and I ask myself questions. How can a man dress, today, if he doesn't want to look like a yuppie or an ambitious businessman, but does want to be decorous, presentable with self-respect? What about young people? Does the shabby, grungy style express any sort of true rebellion? What about the young girls I have seen at demonstrations, or at the universities: might they not enjoy a romantic, floral dress? When I find the answers to the questions, I am ready to go to work.

his mission
A long, long time ago in a galaxy far, far away, the future began. The future of fashion, that is. Of course, it wasn't quite so long ago (it was the 1970s), and it wasn't quite so far away (it was Milan, Italy). Right there and then, the world witnessed the birth of the sports coat. This one jacket spawned the beginnings of casual dress and semi-androgynous fashion. This may not seem so radical now, but think about what came before. Look back to the Vogue magazines of the mid-20th century: the clothes were spectacular and elegant with very fitted waists, skirts with crinolines, crisp lines in men's suits. It was a severe and dramatic look; the body was very contained, almost sculpted by the clothes. But the times were changing, and comfort was coming into its own, explicit in the hippie wares of the 1960s.
Along came Italian designer Giorgio Armani. He fused the softness of jeans and ponchos with more convention, and built a fashion empire from the deconstruction of the shape-shifting suits of the 1940s and '50s. Fashion publisher Patrick McCarthy explains, "His mission, a rather democratic mission at that, has been to return elegance to clothing without abandoning the ease and comfort that crept in during the 1960s." Armani, the catalog accompanying the exhibit at New York's Guggenheim Museum, showcases the designs of this now very famous fashion insider. From sportswear to glamour, the book traces the history and styles of Armani's last three decades. Chapters range from ideas about gender, world culture, and architecture to a most interesting essay on Armani's relationship with cinema (his rise to fame was very tied to the release of the film American Gigolo). The photographs range from magazine advertising and billboards to family and celebrity pictures to lineups of Armani-clothed mannequins.
books description
A Guggenheim Museum Publication
Elegant and unprecedented, this lavish volume accompanies a major exhibition at the Solomon R. Guggenheim Museum, New York, exploring the life and work of the highly influential fashion designer Giorgio Armani.
Armani has been universally credited with both radically changing the rules of contemporary fashion and, by removing excess ornament and translating traditional sportswear looks into business and evening wear, creating a timeless version of modern dress. A wealth of illustrations, including editorial and advertising shots and new, specially commissioned photographs, chart the evolution of Armani's designs from the earliest sketches to their carefully orchestrated presentation as finished work.
Celebrated authors from the worlds of fashion, film, art, and design analyze the scope of Armani's achievement and his cultural and sociological impact on the ways both women and men dress today. In addition, personal photographs of Armani's houses and travels offer an intimate look at the man behind the fashion legend.
GERMANO CELANT is senior curator of Contemporary Art at the Solomon R. Guggenheim Museum, New York.
HAROLD KODA, formerly a curator at the Metropolitan Museum of Art and director of the Museum at the Fashion Institute of Technology, both in New York, is now an independent costume curator.
PAOLA ANTONELLI is a curator at the Museum of Modern Art, New York. NATALIA ASPESI is an Italian fashion journalist. MARSHALL BLONSKY is a cultural critic and an adjunct professor at the Tisch School of the Arts, New York University. JAY COCKS is a screenwriter and former journalist. Patrick McCarthy is chairman and editorial director of Women's Wear Daily. SUZY MENKES is fashion editor of the International Herald Tribune. CAROLINE RENNOLDS MILBANK is a fashion historian and author. MARTIN SCORSESE is an award-winning film director. INGRID SISCHY is editor-in-chief of Interview magazine.
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